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Designer Fashion at Walmart?

October 12th, 2006 at 05:00 pm

http://www.nytimes.com/2006/10/12/business/12retail.html?hp&...

This interesting article from the NYTimes covers the phenomenom of budget couture- high end fashion designers making clothing for discount chains. Kmart really started it all with Martha Stewart but Target drove the message home with it's hit Mossimo and Issac Mizrahi (or however you spell it) lines. Walmart has followed suit, but in a rather shocking turn, wedding gown goddess Vera Wang is slated to work her magic on Kohls. Considering the cheapest Vera Wang dress I've seen on Bluefly was still within the $200-$300 range, I can't imagine her Kohl's line of clothing to be anything less than $50, which in my book is not cheap.

I'm on the fence about designers making discount fashion. Not because I'm a snob, but because they still end up inflating the price of what amounts to a piece of cloth with a popular person's name attached to it. Haven't personally checked out the quality of any of the clothing items at Issac what's his name at Target but hopefully he doesn't skimp just because it's "discount."

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